Since its introduction in 1998, pay per click advertising has evolved its own elaborate technology. In fact, it's what created the revenue stream that built Google. The upshot: technology, complexity, constant change. Even expert online marketers don't have the time, expertise, or patience to manage an effective PPC campaign. It requires background, focus, continued analysis, and correct 'steerage' as the campaign moves forward (or the rules change.) This means you need a whole team behind you'one that has the background, the skills, the time, and your best interests in mind. And one that will be totally accountable for results.
What distinguishes P1M from the competition is our extensive knowledge of Internet marketing, from A to Z and our values:
will be handled by a Project Manager, A Google-Certified Reporting PPC Manager, and person/s that complete the actual PPC tasks.
A Company with has achieved Microsoft Gold, CMMI Level 3, and ISO 9001:2000 certifications, as well as Google Adwords and Yahoo Ambassador Qualified.
For Search campaigns, the detailed Search query, traffic generating key phrases etc. report is analyzed on daily basis. Non relevant search queries (key phrases) are introduced as negative matches. Relevant search queries are introduced into the Ad Words campaigns as Exact match key phrases.
For Content campaigns, the Placement performance report is studied. Steps are taken to increase traffic from relevant Placements(websites). Non relevant placements websites are blocked.
Bid management- Bid management is done at Keyword and Placement level to maintain optimal position so that the metrics of CTR, Avg. cost per click, and cost per conversion remain in check.
Ad Copy Management and Split Testing of Ad Copies- Ad groups are set up so that there are at least 2 active Ad copies. Performance of the 2 Ad Copies is evaluated and the better performing Ad Copy is continued and the other Ad Copy is paused.
Google Third Party Disclosure here
Please don't judge our PPC Capability Based on our Website Design.
We are Search Engine Marketers not "Designers" Huge Difference.
Call Tracking By Google & Mongoose
Adaptive Multivariate Testing (AMT) / Conversion Rate Optimization (CRO) by Hi Conversion
Generating almost 4 x the Leads at the same time
Cutting the Cost Per Acquisition/Lead (CPA) in more than half
1st 30 Day Achievements:
BEFORE P1M October 1st 2011 ' Oct 21st
AFTER P1M Oct 21st 2011 ' Nov 20th
Steps launched to improve Quality of conversions:
The particular Proxy1Media Case Study is from a client we care to keep secret but will share their account success in terms of growth, spend and conversions. This particular account is one of many we are managing for our 'Finance Client' that has done very well. Without even looking at where or what the conversion is ' we will simply look at account growth (Spend) and overall cost per Conversion/Lead.
1st 30 Day Achievements:
90% of our Pay-Per-Click Accounts come from Clients that have had prior PPC Managers or Agencies that failed miserably. PPC has a notorious 'Bad Rap' for not being productive in the Search Engine Marketing Realm when in actually it is the number one 'Vehicle' for many industries that converts to clients. It's fair to say this client is Ecstatically Happy with our Current PPC management and will remain a long-lasting profitable client!