At Proxy1Media we understand how to Brand & Position a new Department or Division. We can help with corporate, individual, personal or even re-branding as listed below (compliments of Wikipedia).
Corporate branding is the practice of using a company's name as a product brand name It has been argued that successful corporate branding often stems from a strong coherence between what the company's top management seek to accomplish (their strategic vision), what the company's employees know and believe (lodged in its organizational culture), and how its external stakeholders perceived the company (their image of it).
also called individual product branding
or multi branding,
is the marketing strategy of giving each product in a portfolio its own unique
The advantage of individual branding is that each product has an image and identity that is unique.
This facilitates the positioning of each product, by allowing a firm to position its brands differently.
Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.
Rebranding may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes.
Personal branding is, for some people, a description
of the process whereby people and their careers are marked as
brands. It has been noted that while previous self-help
management techniques were about self-improvement, the
concept suggests instead that success
comes from self-packaging. Personal branding often involves
the application of one's name to various products. For
example, celebrity real-estate mogul Donald Trump uses his
last name extensively on his buildings and on the products
he endorses (e.g., Trump Steaks).
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